Brooklyn Nets Unveil New All Black-and-White Logo

By: Kels Dayton

The Brooklyn Nets unveiled their new logo and color scheme on Monday and it’s interesting to say the least. Apparently Jay-Z created the design, and apparently he did it on a napkin with a black pen. The Nets will be the first sports franchise in history to go with just black and white as their color scheme, and honestly it makes no sense. They could have gone so many different ways here–like a fresh take on the old ABA New York Nets logo or the classic NETS logo from the ’90s, but instead they went with plain black and white with a 1920s font.

The Nets’ official website describes it in halting sentences ( “The black. The white. The Brooklyn Nets have arrived.”), and it will be interesting to see what the jerseys will look like. The website says that they will be available for purchase in September. Still, the logo provides a classic Brooklyn feel and gives off a Providence College-vibe, and it grows on you once you accept the black and white and nothing else.

The Nets unveiled the new look at a press conference at Modell’s on Flatbush Avenue on Monday, which was attended by center Brook Lopez and head coach Avery Johnson, among others. The slogan “Hello Brooklyn” was featured prominently.

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Photo credits: AP/Seth Wenig

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